Cambridge Marketing College | 2008-2009
CIM/Professional Development Award in e-Marketing
About the major:
This course had been designed to give marketing professionals the opportunity to learn more about the key concepts and tools involved and to make the most of E-Marketing opportunities. The course includes: eMarketing Objectives & Strategy; eDriven Change; eCustomers; eMix; eTools; ePlan.
It aims to provide delegates with:
- An overview of e-marketing, its dynamic opportunities and an insight into the emerging new business models.
- The knowledge to ensure your e-marketing activities are maximised and integrated into existing marketing plans.
- The ability to propose e-marketing plans using different e-marketing tools depending on the needs of the business.
- An understanding of how to research and reach your customers and potential markets through new online channels. Read more >>
Achievements:
Developed 3 comprehensive reports on successful e-Businesses and a full e-Marketing Plan for an educational institution. Read reports >>
Notre Dame University, Lebanon | 2002-2006
Bachelor of Arts in Advertising and Marketing
About the major:
The major is a sequence of courses that prepares students for careers in account handling, media planning and management, and creative roles in advertising agencies, in-house advertising, and in the media. The program also incorporates principles of marketing, consumer behavior, marketing policy, strategy, and other marketing courses. Read more >>
Achievements:
- Graduated with Academic Recognition: Dean’s List.
- Advertising Club President, Fall 2005 and Spring 2006. See Portfolio >>
