Naja Faysal is a Digital Advertising & e-Marketing Specialist. He has been working for Leo Burnett since 2006, now holds the title of Communication Manager. He holds a Bachelor Degree in Advertising & Marketing from NDU and a CIM/Professional Development Award in e-Marketing from Cambridge Marketing College. Naja is also a professional speaker and consultant on topics related to Internet Marketing, Social Media, Digital Advertising, e-Driven Change, e-Commerce & Integrated e-Business Solutions.
Leo Burnett / STC
Throughout his 3 years in Leo Burnett, Naja was assigned to work for Saudi Telecom, one of the largest telecom operators in the MENA & a key client for Leo Burnett in the region. STC operates in many countries including Saudi Arabia, Kuwait, Indonesia & Bahrain. Providing communication services for such a client requires lots of talent, problem solving & presentation skills, positive thinking, multi-tasking and ability to work with teams under the pressure of tight deadline and the stress of big load of projects.
Working for STC is also very rewarding. Not only this experience prepared Naja for bigger and more challenging tasks, it also got him exposed to and involved in all types of marketing and communication practices. The substantial advertising budget STC invests every year allows the people who work for this account to get valuable experience in all possible media communications. In fact, Naja has directly worked on producing more than 15 TV Commercials every year. Watch videos >>
He also experienced the era in which major competitors entered the Saudi market like “Mobily”, “Zain” and “Go Telecom” and learned the dynamics of tough competition in such a rewarding market. Naja has also worked with and learned from many marketing professionals from different departments and business units in STC. He worked on loyalty programs, promotions, services and web applications. He also had the chance to work for all STC’s Business Units (mobile, landline, internet, corporate & enterprise/whole sale) each at a certain period of time. He also attended strategic presentations, was involved in Pitches and worked closely with STC business consultants Booz Allen Hamilton and Peppers & Rogers Group and learned from their resourcefulness and strategic thinking.
Digital Experience and Public Speaking
Recently, Naja has become the-person-to-go-to when it comes to digital communication, internet marketing and viral campaigns. His knowledge, insights, curiosity and planning skills made him effectively manage and execute e-Marketing campaigns and initiatives that helped his clients obtain measurable and significant results. He has also developed modules on those topics and gives them in a form of seminars or lectures. His charm, humorous and engaging character makes his seminars very beneficial yet amazingly fun and entertaining. He has already given seminars for university students, social groups and companies who were seeking to learn about digitization, e-processes, e-tools and the transformation to e-business. Schedule a meeting >>
University Experience
Besides his rich experience at Leo Burnett, Naja had also quality experience during his education and after he graduated from NDU. His leadership of the NDU Advertising Club made him a well known figure at the university and gave him the confidence to speak in public and participate as a candidate in the NDU student cabinet elections. On the other side, Naja was a professional basketball player and represented his univeristy varsity team in many national and international occasions. He has also played for the Lebanese Basketball National Team for under 20 years old in 2004 and many other first league clubs (Click on “others” tab above to know more).
Not only Naja was engaged socially at NDU, he was also passionate about his studies especially the last 2 years. His passion grew tremendously with the help of professors like Dr. Kamal Darouni who nurtured his abilities and added flavor to his education. His passion was translated in great understanding of the subjects taught and the willing to assist many students in their final assignments and projects. See projects >>
Naja also worked for many small businesses and start ups advising and helping them realize the importance of marketing communications. He handled clients’ projects/campaigns and developed lasting relationships. He did his internship in a graphic design firm in Beirut (Zing Design) and then worked for Rouge Inc Levant as creative director’s assistant.
On the personal level…
Naja is an eternal student of life. Besides his Bachelor Degree in Communication Arts / Advertising and Marketing from Notre Dame University in Lebanon, he attended graduate school despite of the immense work load at Leo Burnett and acquired (via distance learning) a CIM / Professional Development Award in e-Marketing from Cambridge Marketing College, UK.
He believes that companies are as good as their people, and he continually deploys a great self discipline in achieving personal and organizational goals. He has embraced the knowledge age by all means and has been developing and improving his skills and knowledge in business-related topics, leadership, globalization and digital evolution. He reads regularly with an average of two to three books a month. Check Naja’s bookshelves >>
Today…
Naja treated every job at hand the best it can possibly be. He knows what he can do and what he can’t, and have the courage and humility to learn and adapt to new circumstances out of his comfort zone. He thrives to be a principle-centered person and is determined to act on the well being of his family, friends, colleagues and people he leads. He seeks relationships based on mutual TRUST. “We are desperate in our business environment today for individuals who have genuine integrity, clear intent, capabilities and a track record of results”. Naja’s motto is to put what he can be the best in the world at, what he is passionate about and what drives his economies at his core focus. He is conscious to his life purpose, is working on clear mission, and demands to work with the best people.
