In his book “Work Like Da Vinci”, Micheal Gelb said that mind mapping starts with an image in the center that wakes up the right-brain hemisphere and making it part of your thinking, planning and problem solving. He argues that people are brands, and their logo is an icon of inspiration. It holds the person’s purpose and values with it.
On the other hand, brands are known for their stickiness. Once they are well established in people’s memory, they become part of their knowledge base. So a personal logo can make you more memorable and reflects your image. Notice that the human brain can only remembers pictures. There is an amazing Mega-Memory technology these days that allow people to be able to remember everything they wanted without the need to write them down. Kevin Trudeau is a pioneer in this technology, he focuses on converting data into pictures and storing it in “brain folders” or what he calls as “PEGS” and then add movement to it in an lucrative and nonsensical way to glue it and stick there forever.
Anyhow, so the logo you are seeing up there is small representation of my purpose and value system.
Purpose: To elevate, inspire and empower people by means of education & technology.
Values: Trust, Freedom, Achievement
What does the logo’s means and represents:
1- It is a star when you look at it, so it represents a commitment to STAR-reaching.
2- If you pay extra attention on it, you will see that it is made out of 8 people with their heads next to each other, this represents the value of Collaboration that inspires GENIUS.
3- There is a small circle in the center, it is the PURPOSE, principles and values.
4- It also looks like a WHEEL, it represents the basic mechanic of technology that drives change, empowerment and constant evolution.
5- The 16 edges indicate the achievement of the material POWER.
6- There is also a bigger CIRCLE, it represents «Understanding the bigger picture».
7- You can also see 8 leaves, they represent the PERFECTION, the infinity.
8- It is a circle of people because it is always about the PEOPLE.
I invite everyone of you to read Micheal Gelbs book mentioned earlier, it is a great inspiration to add a creative juice to your life and your profession.
Peace!
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